Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network.
The CrowdReport solution flags potentially inappropriate content for review, and will eventually incorporate the ability to automatically prevent the rendering of display advertisements on pages with questionable or offensive user generated content. Long term, CrowdGather plans on incorporating the CrowdReport content filter as a feature in its forum advertising marketplace to ensure brand safety for both advertisers and participating forums or online publishers.
"Many online publishers with user generated content are often overlooked by quality advertisers and ad networks due to the risks caused by allowing advertisements to render real-time alongside non-curated user content," said Sanjay Sabnani, CrowdGather's Chairman and CEO. "By providing them with peace of mind that their brand messages will get visibility against only good content, CrowdReport will help bring quality advertisers, agencies, and networks to the world of online communities. Our success in this initiative should result in increased payouts for our properties as well as those of our partners."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.