The tool shows questions that people are asking in a specific market (for a specific keyword). Since people often type complete questions into search engines, if you can 1) find them and 2) create content specifically around them, you're in business! With a little brainstorming, you would probably be able to come up with some questions about your products and services on your own, but this may help identify some you have overlooked.
This is definitely one to bookmark for use today and into the future!
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.