Modular Video Optimization in Practice

Websites today are finely tuned conversion machines driving users toward clear conversion goals. There is no room for luxuries, "nice-to-haves" or Internet fads ... except when it comes to online video.

While sites fall over themselves scrambling to put video on their home pages and landing pages, very few are placing the same demands on video that they do on pictures, forms and text. Why should video be treated like any less of a conversion tactic than other elements of a Web page?

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This article originally appeared in the March 2010 edition of Website Magazine