Websites today are finely tuned conversion machines driving users toward clear conversion goals. There is no room for luxuries, "nice-to-haves" or Internet fads ... except when it comes to online video.
While sites fall over themselves scrambling to put video on their home pages and landing pages, very few are placing the same demands on video that they do on pictures, forms and text. Why should video be treated like any less of a conversion tactic than other elements of a Web page?
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.