--- title: Modular Video Optimization in Practice description: Websites today are finely tuned conversion machines driving users toward clear conversion goals. The... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/modular-mini-2-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Modular Video Optimization in Practice ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino) 05 Feb, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/content/modular-video-optimization-in-practice](mailto:?Body=https://www.websitemagazine.com/content/modular-video-optimization-in-practice) - Link Copied! ![Modular Video Optimization in Practice](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/modular-mini-2-1-1-1.gif) Websites today are finely tuned conversion machines driving users toward clear conversion goals. There is no room for luxuries, "nice-to-haves" or Internet fads ... except when it comes to online video. While sites fall over themselves scrambling to put video on their home pages and landing pages, very few are placing the same demands on video that they do on pictures, forms and text. Why should video be treated like any less of a conversion tactic than other elements of a Web page? [**Read more about Modular Video Optimization**](https://www.websitemagazine.com/blog/modular-video-optimization) *This article originally appeared in the March 2010 edition of Website Magazine* ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [YouTube Gets a Makeover ![YouTube Gets a Makeover](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-logo-icon-3-2-2-1.png)](https://www.websitemagazine.com/content/youtube-gets-a-makeover) ### [47 Weblog Directories, Portals & Platforms ![47 Weblog Directories, Portals & Platforms](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blogging-mini-Jan-22-2023-11-55-59-2412-PM-1-1-1.gif)](https://www.websitemagazine.com/content/47-weblog-directories-portal-and-platforms) ### [10 Tools for Better Website Testing ![10 Tools for Better Website Testing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tools-Jan-22-2023-11-55-07-0763-PM-1-1-1.jpg)](https://www.websitemagazine.com/content/10-tools-for-better-website-testing) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/content/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:16:19.655Z", "datePublished" : "2010-02-05T06:00:00.000Z", "headline" : "Modular Video Optimization in Practice", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/modular-mini-2-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/modular-video-optimization-in-practice", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Modular Video Optimization in Practice", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```