If you're about to ramp up your video marketing initiatives, you're already a few steps behind - at least if you're in the higher education space.
Video technology provider Kaltura published its third annual "State of Video in Education" report and found that video reached a tipping point during the 2015/16 academic year. More than half (52 percent) of respondents indicated that their institution now uses a video solution integrated into a learning management system (LMS) such as Blackboard, Moodle, Canvas and Brightspace. Webcasting is another growth area according to the study which revealed that 74 percent of respondents stating that their institutions use webcasting for at least one purpose.
Other findings from the research include:
93% of respondents believe that video has a positive impact on student satisfaction and 88% agree that it boosts student achievement levels.
87% of respondents agree that online learning will grow in importance and acceptance.
86% think that video helps with professional development and collaboration between educators.
85% believe that the use of video as part of their resources toolkit increases teacher satisfaction.
82% of respondents believe that video makes student onboarding easier and 76% feel that it increases student retention rates.
"Our third study on video in education indicates that video in the classroom passed an important milestone during the 2015/16 academic year. For the first time, over 50 percent of higher education respondents report that their institution has now integrated a video solution into the LMS. If proof were needed that video is now mainstream in education, then this is it. Those institutions that do not yet have a comprehensive video strategy in place for the new academic year risk being left behind," said Kaltura Chairman and CEO, Ron Yekutiel.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.