--- title: Rethinking Domain Name Valuation description: GoDaddy is rolling out a new approach to the practice of valuing domain names. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Rethinking Domain Name Valuation ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/domains/author/pete-prestipino) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/domains/rethinking-domain-name-valuation](mailto:?Body=https://www.websitemagazine.com/domains/rethinking-domain-name-valuation) - Link Copied! ![Rethinking Domain Name Valuation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg) **As long as I have been a Web professional (closing in on 20 years), domain name valuations have always been, well, insane. ** In my book [Domains 360: The Fundamentals of Buying & Selling Domain Names](https://www.websitemagazine.com/resources/books), I address what I believe is the true secret to valuations: *they are worth what someone is willing to pay for them*. If you want it bad enough, you're going to pay whatever it takes to acquire it.  That time may be coming to an end however as it looks as though GoDaddy is introducing a whole new approach to the practice of valuing domain names and it could be a real shake up for the industry.  Domain Name Wire is reporting that GoDaddy is rolling out its new valuation system for bidders on expired domain auctions at GoDaddy Auctions. The company apparently began using the valuation tool internally last year but should start displaying it next to all expiring domains this week - its first public use of the new system.  The valuations reportedly use a variety of data including actual sales data and historical data and will show a wholesale valuation, predicted sales price and predicted list price.  Domain names with valuations under $1,000 will be denoted as merely < $1,000. Valuations over $25,000 will be denoted as > $25,000. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/domains/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Forwarding Domains to Affiliate Sites ![Forwarding Domains to Affiliate Sites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-04-7156-PM-Apr-10-2023-01-02-48-2468-PM-Apr-25-2023-03-00-20-8992-AM-May-01-2023-08-18-31-0301-PM.png)](https://www.websitemagazine.com/domains/forwarding-domains-to-affiliate-sites) ### [O.CO Goes to Overstock.com for 350K ![O.CO Goes to Overstock.com for 350K](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/oco-mini-3-1-1-1.gif)](https://www.websitemagazine.com/domains/o-co-goes-to-overstock-com-for-350k) ### [Rethinking Domain Name Valuation ![Rethinking Domain Name Valuation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg)](https://www.websitemagazine.com/domains/rethinking-domain-name-valuation) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/domains/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:16:33.418Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "Rethinking Domain Name Valuation", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/domains/rethinking-domain-name-valuation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Rethinking Domain Name Valuation", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```