Every enterprise will make an important decision related to how their business will be "seen" on the 'Net: they will choose a domain name, and today they have more options than ever before.
The .COM extension, of course, has been the digital standard since the inception of the commercial Web and it is positioned to stay that way for the foreseeable future. Verisign, the administrator of the .COM and .NET registries, recently released its latest quarterly Domain Name Industry Brief on Q1 2016 and it confirms .COM's absolute dominance in the digital name space today. Total domain name registrations worldwide, according to the Verisign report, reached over 326 million at the end of the first quarter - an increase of 12 million from the previous quarter (and a 3.8 million increase in registrations over the past 90 days). Year-over-year, there was an increase of 32.4 million names or approximately 11 percent.
The .COM extension clearly remains the option of choice, of course, but things are (slowly) beginning to change. One of the most interesting findings revealed within the recent Verisign report was that 4.9 percent of all current registrations represent new gTLDs (over 16 million). Expect that total (and percentage of total share) to grow as additional extensions are introduced like .WEB (which Nu Dot Co, LLC, won the auction for at a record price of $135 million, wsm.co/notcomrise).
With a greater inventory of descriptive, keyword-rich domain extensions available, it is Web professionals looking to differentiate the experience they provide that are driving adoption (there might also be some minor benefits to search and social marketing campaigns, wsm.co/tldserps).
This month's edition of Website Magazine's TOP 50 highlights the current most utilized new generic top level domain name extensions in order to showcase the myriad options available for those ready to make a decision about their next domain name extension.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.