Alternative Payments Are Kind of a Problem for Some Merchants

With ecommerce transactions (both on desktop and mobile devices) at an all-time high, there are more "card-not-present" transactions than ever before.

This presents a problem for both consumers and merchants, as the probability of fraud is higher. Despite this, merchants have been slow on the uptake when it comes to protecting consumers' sensitive information, especially concerning payments made on mobile devices. This year's Mobile Payments & Fraud Report from Kount, and The Fraud Practice, indicates less than 40 percent (39.7 percent ) of organizations can detect if a customer is transacting from a mobile device, and only 17 percent can determine the type of mobile device. This isn't the best of news where security is concerned as less than 40 percent of merchants surveyed track fraud by channel and differentiate it from standard ecommerce transactions overall.

"The data shows that the industry as a whole is further behind on mobile adoption and fraud protection than they were a year ago, and in fact, some are even pulling back from it," said Don Bush, vice president of marketing at Kount. "It seems everyone knows that mobile is finally poised to make an impact, but the urgency to make sure mobile fraud protection is in place is lacking. To successfully support the growth of mobile, organizations must first ensure IT departments are talking with fraud teams to understand risks and rewards or mobile fraud will grow to a bigger issue in the coming years."

If that weren't enough, this year's Mobile Payments & Fraud Report states that there is a significant jump in the share of organizations citing "managing the complexity of new payment types" (like Apple Pay) as the biggest obstacle to growing mobile adoption. If accepting these new payment types is a problem for merchants, than ensuring the security of said transactions will become a bigger issue as time goes on.