The secret to reducing checkout abandonment (and increasing sales in the process) may just be to offer some alternative payment options.
According to research from the Baymard Institute, for example, 27 percent of U.S. online shoppers have abandoned an order because the checkout process took longer than expected.
BigCommerce announced the general availability of Amazon Pay, providing 50,000-plus businesses the ability to offer a secure, simple and streamlined checkout experience to Amazon customers worldwide. Through this relationship, BigCommerce merchants will now have the option to offer Amazon Pay as a payment method at checkout, resulting in higher conversion, lower cart abandonment and increased customer loyalty. Additional benefits to merchants include:
"More than 90 percent of traffic to my website comes from a mobile device, so it's critically important that our checkout is mobile-optimized and enables shoppers to complete transactions as quickly as possible," said Brandon Chatham, CEO and founder of NatoMounts. "Since we launched Amazon Pay, it now accounts for more than 20 percent of transactions on the website and has helped reduce the time from first visit to checkout."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.