---
title: Amazon Pay Comes to BigCommerce
description: The secret to reducing checkout abandonment may just be to offer some alternative payment options.
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gmail-logo-icon-2-1-1-1.png
---

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# Amazon Pay Comes to BigCommerce

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 16 Jan, 2023

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**The secret to reducing checkout abandonment (and increasing sales in the process) may just be to offer some alternative payment options.  **

According to [research from the Baymard Institute](https://baymard.com/lists/cart-abandonment-rate), for example, 27 percent of U.S. online shoppers have abandoned an order because the checkout process took longer than expected. 

 

BigCommerce announced the general availability of Amazon Pay, providing 50,000-plus businesses the ability to offer a secure, simple and streamlined checkout experience to Amazon customers worldwide. Through this relationship, BigCommerce merchants will now have the option to offer Amazon Pay as a payment method at checkout, resulting in higher conversion, lower cart abandonment and increased customer loyalty. Additional benefits to merchants include:

 

"More than 90 percent of traffic to my website comes from a mobile device, so it's critically important that our checkout is mobile-optimized and enables shoppers to complete transactions as quickly as possible," said Brandon Chatham, CEO and founder of [NatoMounts](https://www.natomounts.com/). "Since we launched Amazon Pay, it now accounts for more than 20 percent of transactions on the website and has helped reduce the time from first visit to checkout."

 

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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