Ecommerce businesses could add as much as six percent to their revenues by simply focusing on the most effective optimization and personalization techniques according to data released from Qubit.
The report from the personalization technology provider analyzed more than 2 billion user journeys and 120 million purchases to determine the impact on revenue from specific techniques.
According to Qubit, the data shows that programmatic and personalization experiences that tap into customer, product, or business data are providing anywhere from two to 14 times more incremental revenue per visitor (RPV)2 versus traditional optimization efforts, which focus mainly on cosmetic changes such as colors and location of buttons. Conversely, experiences like popups or buttons that take a user back to the top of the page, can even have a negative impact.
"Now is the moment for transparency in our industry," says Graham Cooke, founder and CEO of Qubit. "Ecommerce leaders have to get personalization right when they're trying to compete against the likes of Amazon, and yet it's so hard to know what really works. We want every marketer to know precisely what tactics will help them beat the 800-pound ecommerce gorilla, and I invite other vendors in our industry to do the same.