One of the big mistakes that ecommerce merchants just getting started with video quickly discover/experience is they have likely relied almost exclusively on one network (most likely that's YouTube) for the purpose of video distribution.
There are numerous considerations that merchants must first make in terms of their individual profiles on the social networks (e.g., What name is available for the brand channel? What creative assets are available for image use?) as well as the procedures and practices that must be used for the purpose of optimization on popular networks such as Facebook (a topic Website Magazine is addressing in its March 2014 issue -
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.