--- title: Common Google Ad Extensions for Ecommerce Merchants description: Google Ad extensions give potential customers more reasons to click on paid search ads. By including... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-01-00-26-2647-PM-3-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Common Google Ad Extensions for Ecommerce Merchants ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 01 Jun, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/common-google-ad-extensions-for-ecommerce-merchants](mailto:?Body=https://www.websitemagazine.com/ecommerce/common-google-ad-extensions-for-ecommerce-merchants) - Link Copied! ![Common Google Ad Extensions for Ecommerce Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-01-00-26-2647-PM-3-1.png) Google Ad extensions give potential customers more reasons to click on paid search ads. By including additional information, such as contact information, more website links or special offers, advertisers can meet the demands of information-happy consumers and possibly increase click-throughs, conversions and brand awareness overall.    Here are common ad extensions used for ecommerce merchants:   ### Google Plus Ad Extensions These "social extensions or annotations" allow users to see how many Google+ followers a business has. Consumers can follow the business and learn more about it through Google+. When companies have an impressive Google+ following, this can add credibility to the ad.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/missing-image-Apr-10-2023-01-00-28-8051-PM-2-1.png?width=454&height=130&name=missing-image-Apr-10-2023-01-00-28-8051-PM-2-1.png)   ### Location Extensions With mobile taking a front seat in Google's move toward Enhanced Campaigns, location extensions can further target local consumers who are searching for a nearly brick-and-mortar location. To optimize the use of this feature, merchants should write the ad copy with the location extension in mind. Additionally, retailers should include local names in keywords, such as neighborhood or district. In the example below, Pizza Hut uses both social (Google+ followers) and location (map of location) extensions.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/google_location_extension_pizzahut-3-1-1-1.png?width=430&height=141&name=google_location_extension_pizzahut-3-1-1-1.png)   ### Product Extensions Merchants can enhance their existing AdWords ads with product extensions, which allow them to add more specific information about their products. The extensions show images, titles and prices of products in a "plusbox" under their ad. These extensions are meant to improve click-through and conversion rates and traffic quality.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Google_product_extensions_example-3-1-1-1.png?width=446&height=236&name=Google_product_extensions_example-3-1-1-1.png)   ### Call Extensions With the increase in mobile searches, merchants should utilize this extension to connect users to their business directly by phone. Rather than forcing potential customers to write down or remember a phone number, they can simply click-to-connect.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/google_call-extensions_example-3-1-1-1.png?width=492&height=307&name=google_call-extensions_example-3-1-1-1.png)   ### Seller Rating Extensions Consumer reviews [directly influence buying behavior](https://www.websitemagazine.com/blog/consumer-reviews-in-the-engagement-era). This is because people trust fellow consumers more than corporations or even local businesses. By incorporating reviews into a paid search ad, merchants allow people to see businesses that are highly recommended by online shoppers like them.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/google_rating_extension_example-3-1-1-1.png?width=450&height=122&name=google_rating_extension_example-3-1-1-1.png)   ### Offer Extensions This feature helps merchants reach the right customer at the right time (on phones, tablets and computers) and promote in-store coupons in their online ads. The idea is to take a consumer who is searching online, offline by having them walk through a brick-and-mortar location with a coupon in hand (see below, "view this ad's deal") or have online shoppers click through the ad because of free shipping or like promotions.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/google_offer_extensions_example-3-1-1-1.png?width=464&height=110&name=google_offer_extensions_example-3-1-1-1.png)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:17:51.022Z", "datePublished" : "2013-06-01T05:00:00.000Z", "headline" : "Common Google Ad Extensions for Ecommerce Merchants", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-01-00-26-2647-PM-3-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/common-google-ad-extensions-for-ecommerce-merchants", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Common Google Ad Extensions for Ecommerce Merchants", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```