Ecommerce Focused Tech to Know

With the holiday shopping season rapidly approaching, may your digital marketing initiatives (as well as your broader Web and business presence) be well established and performing efficiently, because 2013 is likely going to be one the best years yet for Web retailers.

Customer experience solution provider Baynote released results from its inaugural Holiday Predictions survey in mid-August, which revealed that retailers are "cautiously optimistic" about the upcoming holiday shopping season, with 60 percent forecasting revenue growth in excess of 10 percent. For those that have yet to "flip the switch," accelerating promotions to drive traffic and optimizing the shopping experience to drive conversions, fear not, this month's Website Magazine Top 50 showcases technology solution providers to help savvy Internet professionals do just that.

The ecommerce technology space is diverse, offering solutions to fit every need and demand of even the most discriminating buyer of Web-based services for retailers. The technology solution providers and platforms featured here are helping Internet-based merchants large and small solve complex digital challenges, successfully differentiate their brands and products, and create greater (and better) opportunities to achieve higher revenue than ever before.

Readers will find solutions for advertising and promotion, marketing and improving the customer experience, enhancing operational performance and for nearly every conceivable type of analytics - from pure business intelligence to mobile (as well as Web of course). That diversity in the scope of solutions can make understanding the broad ecommerce landscape a rather cumbersome undertaking, often leading merchants into projects that aren't nearly as rewarding as previously believed. Those listed are some of the best and "those to know" so to speak, for retailers whose aim is profitability.

There are, of course, hundreds of other ecommerce technology providers that Web workers should know. Website Magazine editors have also put together an additional, supplementary list of ecommerce focused technology vendors to know - 50 more companies that can take your online retail presence to the next level.