--- title: Ecommerce Just Got 'Cloudier' description: Transforming how companies run their businesses is a goal for most technology brands today. Sometim... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Ecommerce Just Got 'Cloudier' ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) 17 Jul, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/ecommerce-just-got-cloudier](mailto:?Body=https://www.websitemagazine.com/ecommerce/ecommerce-just-got-cloudier) - Link Copied! ![Ecommerce Just Got 'Cloudier'](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-2-1-1-1.png) **Transforming how companies run their businesses is a goal for most technology brands today.**   Sometimes reaching that goal requires a combination of customer insight and years of experience and the technology itself - industry clout certainly helps too.    This is one reason for [NetSuite](https://www.netsuite.com/portal/home.shtml)'s recent acquisition of [Venda](https://www.venda.com/). The acquisition will help NetSuite accelerate momentum around its Suitecommerce cloud-based commerce platform and expand its footprint in Europe. Venda brings to the digital table deep customer insight and years of experience delivering a real-time, scalable commerce platform, according to NetSuite CEO Zach Nelson. Similarly, NetSuite brings cloud leadership and the need to support customers around the globe who are beginning to adopt its Suitecommerce omnichannel platform. NetSuite's Q4 2013 ending [cash balance of $452,000,000](https://www.websitemagazine.com/blog/it-s-a-suiteworld) also gave the cloud-based software suite some elbow room for an acquisition like Venda.    For the unfamiliar, Venda's platform serves brands like Tesco F&F Clothing, boohoo.com, Laura Ashley, Little Tikes, TK Maxx and Arsenal Football Club. Its Convergent Commerce Platform (see image) enables these brands and others to deliver a unified experience for their customers across online, mobile, social and in-store - all necessary components for retailers chasing the true omnichannel experience (where customers don't think in channels, and a retailer doesn't either).    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/venda-platform-2-1-1-1.png?width=600&height=387&name=venda-platform-2-1-1-1.png)   --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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