There is little doubt that the ecommerce industry will enjoy the success of holidays past and likely set new records for digital (desktop and mobile) sales. Just because the potential is there, however, doesn't mean all retailers will benefit.
There are critical elements, processes and strategies that need to be implemented in order to "win" this holiday season, and those that listen to the experts and put their guidance in place will be those positioned for greater success.
Website Magazine caught up with several industry thought leaders to get their take on how retailers will win this holiday season. What is their advice and guidance - in 140 characters or less - for the busiest shopping season of the year?
"Listening to customers before sending a first promotional communication and using insights from various channels to inform their strategy."
- Bonnie Malone, senior director, professional services North America at Return Path
"Catering to unmet needs with flexible delivery options, curated experiences and giving consumers' greater choice, control and convenience."
- Stefan Weitz, chief product and strategy officer for Radial
"Retailers win with on-site, real-time tools that enable shoppers to discover items that they, and their friends, really want at POS."
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