Freebies Arrive at Groupon

Allison Howen
by Allison Howen 27 Nov, 2013

The daily deal hype has certainly died down, but that doesn't mean these sites don't still see a lot of traffic. After all, everyone likes a good deal and savvy shoppers will continue to seek out savings for the foreseeable future.

In fact, data from reveals that Groupon still sees more than 13 million unique visitors. In order to capitalize on that traffic, the daily deal service has introduced a new category to its ecommerce marketplace, dubbed "Freebies". The name of this new category, however, may be a little misleading, as the page doesn't just feature free items, but a variety of promotions like digital coupons, promotion codes, sales, giveaways and samples.

At launch, Freebies included offers from more than 5,500 brands, including coupons from Old Navy, Jelly Belly, The Body Shop and Target. Freebies is initially launching just in the United States, but is likely to expand in 2014. Merchants who are interested in being featured on Freebies can contact the daily deal company via email.

"We want to save customers money everywhere they shop - whether it's their local coffee shop or a large department store," says Rich Williams, senior vice president of global marketing. "With top brands, a huge selection and exclusive offers, Freebies is another reason to always check Groupon first."