Interest Still Growing in Visa Checkout

The online payment process is of paramount importance to today's Web retailers, and the savviest sellers are well aware of the available solutions and putting them into play.

Visa announced that its Visa Checkout offering, a solution that makes it possible for consumers to complete their purchase (pay) with one click at participating retailers, now has 20 million enrolled accounts.

As consumer adoption of Visa Checkout grows, so too does interest among brand name merchants in joining the platform. Among the merchants who have recently adopted Visa Checkout to improve their online shopping experience in order to increase conversion rates with additional customers include HSN, Alaska Airlines, Avis Budget, Cole Haan, Emirates Airline, FIFA, Marriott, Sam's Club and Walmart. These new merchants join a growing list of 300,000 merchants, including Best Buy, Starbucks, Papa John's and StubHub, among others.

While growth on the consumer side is impressive and important, so too is the effort being put forth as it relates to partnerships.

Visa and Samsung, for example, announced a joint partnership last week that will allow Samsung Pay users in the U.S. who link their Samsung Pay account with a Visa Checkout account to shop at the more than 300,000 merchants that currently accept Visa Checkout.