--- title: Internet Retailers Show Slow Growth in Online Security description: Three out of four online retailers and top-100 U.S. banks are failing to adopt online security and p... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-48-1458-PM-Apr-10-2023-01-05-48-4370-PM-Apr-25-2023-03-12-19-1929-AM-May-01-2023-08-21-31-3266-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Internet Retailers Show Slow Growth in Online Security ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 10 Jun, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/internet-retailers-show-slow-growth-in-online-security](mailto:?Body=https://www.websitemagazine.com/ecommerce/internet-retailers-show-slow-growth-in-online-security) - Link Copied! ![Internet Retailers Show Slow Growth in Online Security](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-48-1458-PM-Apr-10-2023-01-05-48-4370-PM-Apr-25-2023-03-12-19-1929-AM-May-01-2023-08-21-31-3266-PM.png) Three out of four online retailers and top-100 U.S. banks are failing to adopt online security and privacy best practices, but there are improvements year over year - perhaps not enough to make us feel comfortable, though. The Online Trust Alliance (OTA) recently released its [2013 Online Trust Honor Roll report](https://otalliance.org/news/releases/2013honorroll.html), which reveals the top-scoring websites recognized for excellence in privacy, security and consumer protection. Its comprehensive audits reviewed more than 750 domains and privacy policies, 10,000-plus Web pages and over 500 million emails associated with the Internet Retailer 500 (IR500), Federal Deposit Insurance Corporation (FDIC 100), and Top 50 Social and Federal Government sites.  Only 32 percent of the companies audited made the Honor Roll. [Twitter](https://twitter.com/) had the top-overall composite score and [American Greetings](https://www.americangreetings.com/) achieved the number one ranking of all Internet retailers. American Greetings, [Amazon](https://www.amazon.com/), [Big Fish Games](https://www.bigfishgames.com/), [Bike Bandit](https://www.bikebandit.com/), [Books-A-Million](https://www.booksamillion.com/), [iHerb](https://www.iherb.com/), [JackThreads](https://www.jackthreads.com/), [Levenger Co.](https://www.levenger.com/), [LivingSocial](https://www.livingsocial.com/), [Netflix](https://signup.netflix.com/), [Ralph Lauren](https://www.ralphlauren.com/frontdoor/index.jsp) and [Rock Auto](https://www.rockauto.com/catalog/catalog.php) qualified for the top-10 ecommerce sites (two sites tied for two rankings are included in the top 10). Key friends of the 2013 Online Trust Honor Roll include: - Though 26 percent of the Internet Retailer 500 made the Honor Roll, a slight improvement over 2012, 53 percent are still failing to achieve passing scores in one or more categories, unnecessarily exposing users to security, privacy and social engineering threats.  - FDIC member banks demonstrated significant improvements over last year with 25 percent making the Honor Roll.  Of those that did not qualify, 71 percent received failing grades in one or more categories, largely attributed to inadequate email and domain protection or outdated privacy policies with inconsistencies observed between their written policy and actual data collection observed. - The banking sector led in the adoption of Extended Validation SSL (EV SSL) certificates, at 60 percent, while overall worldwide growth of EV [SSL certificates](https://www.websitemagazine.com/definition/ssl-certificate) grew 28 percent over 2012. - Top U.S. Government (Federal 50) sites made improvements across all sectors; achieving 88 percent support of DNSSEC, yet significantly lagged in helping protect consumers from forged and deceptive email and securing their sites from known vulnerabilities.  Only 20 percent adopted both SPF and DKIM and one third received failing grades for their SSL server security. - Adoption of email authentication to counter forged and malicious email experienced double-digit growth across three of the four segments with IR100 adoption of both SPF and DKIM jumping 20 percent to 76 percent. - Privacy scores climbed in all categories representing the importance of transparency for data collection and controls on sharing with third parties. OTA member companies led all segments with an average of 83.7 percent increasing five points over 2012.  OTA will host an online briefing on Wednesday, June 12 at 10-11:30 a.m.  PDT. To attend, register at: [https://www1.gotomeeting.com/register/557281512](https://www1.gotomeeting.com/register/557281512) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:23:11.511Z", "datePublished" : "2013-06-10T05:00:00.000Z", "headline" : "Internet Retailers Show Slow Growth in Online Security ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-48-1458-PM-Apr-10-2023-01-05-48-4370-PM-Apr-25-2023-03-12-19-1929-AM-May-01-2023-08-21-31-3266-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/internet-retailers-show-slow-growth-in-online-security", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Internet Retailers Show Slow Growth in Online Security", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```