There's a new ecommerce contender and it could just be your next retail platform of choice.
Sellvana, which recently took on $5 million in funding, is an open source solution created by Boris Gurvich (the original Lead Technical Architect of Magento) that hopes to remove all the "technical roadblocks" for merchants, developers and designers.
"The established generation of open source ecommerce platforms has not aged gracefully - they have not looked after themselves or their community," said Gurvich. "Give them their credit, these platforms triggered a revolution in their time, but it was a long time ago. Modern ecommerce development requires faster, more flexible, more agile solutions. Also, many members of these original, open source ecommerce communities now feel cheated and sidelined by corporate interests."
Sellvana is based on a PHP Framework it created, dubbed Fulleron. Gurvich claims the advantages include a higher speed of development, true modularity, powerful security and plenty of features for merchants, such as responsive design support, SEO features built in to the core, fast loading Web pages (even for those with large product catalogs) and technical simplicity.
The solution is expected to be released later this year but is providing limited access to a private alpha for developers.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.