--- title: Monetate Shows Personalization Matters description: What was once viewed as intrusive, if not creepy, today is a convenience and a consumer demand. ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-50-0680-PM-Apr-10-2023-01-04-51-0638-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Monetate Shows Personalization Matters ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 10 Dec, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/monetate-shows-personalization-matters](mailto:?Body=https://www.websitemagazine.com/ecommerce/monetate-shows-personalization-matters) - Link Copied! ![Monetate Shows Personalization Matters](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-50-0680-PM-Apr-10-2023-01-04-51-0638-PM-2-2.png) What was once viewed as intrusive, if not creepy, today is a convenience and a consumer demand.  This is, of course, is personalized online customer experiences. And [Monetate](https://monetate.com/#axzz2EfOIrb4l), a technology solution that leverages real-time and historical big data, delivers these experiences. In fact, its platform influenced more than $1 billion in U.S. ecommerce sales during the 2012 peak Thanksgiving holiday shopping week, up 44 percent from 2011 comparable traffic. Monetate enables marketers to create a Web experience that reacts intelligently to a customer based on purchase history, device, demographics, in-session browsing behavior and more, resulting in higher conversion rates, better customer satisfaction and increased revenues, according to the company. "Consumers are demanding more convenient Web experiences across a broader variety of devices including smartphones and tablets, and we've seen that trend explode over the holiday shopping weekend," said Monetate CEO and Found David Brussin. "Fortunately, our retail clients were prepared for this 'buy-on-the-fly' culture and were able to meet consumer needs by allowing them to find and purchase the products they wanted quickly and easily, regardless of which device they were using." Monetate boasts an impressive list of retail clients, including Macy's, Frontier Airlines, Tommy Hilfiger, Office Max, Best Buy and the list goes on. Monetate's solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience. *Related Article:* Additionally, we website's homepage still plays a valuable role in the customer experience. Check out iGoDigital President, Eric Tobias's explanation of [personalization best practices](https://www.websitemagazine.com/blog/2012/10/07/homepage-personalization-tips-for-first-time-customers).  ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:22:06.639Z", "datePublished" : "2012-12-10T06:00:00.000Z", "headline" : "Monetate Shows Personalization Matters", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-50-0680-PM-Apr-10-2023-01-04-51-0638-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/monetate-shows-personalization-matters", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Monetate Shows Personalization Matters", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```