Offer a Unified Customer Experience with Mozu

Allison Howen
by Allison Howen 21 Mar, 2016

Cloud commerce platform provider Mozu had unveiled a new service update that includes features to help brands deliver a unified customer experience across channels.

The first quarter enhancements include an easy-to-update native mobile shopping app for Android and iOS, new tools for managing page layouts in Mozu's visual Site Editor and tools for managing user-generated content from social channels.

The native mobile app update, for instance, enables merchants to provide an app that is integrated with their Mozu storefront and has unified management of content, promotions, inventory and pricing across all experiences via the Mozu Admin console. What's more, merchants can leverage mobile push notifications to alert app users whenever there are new deals or products. Merchants can also integrate and curate content from social media channels like Pinterest and Instagram on Mozu sites and mobile apps.

"Today's retailers must engage customers with a connected digital experience that span devices and platforms," said Kevin Sproles, CEO of Mozu. "In order to do this successfully, retail marketers need technology partners that support a complete digital experience but also provide the tools needed to efficiently customize and manage it."

It is also important to note that the enhancements enable merchants to divide their site designs into columns and rows via visual layout management tools in Site Builder. Plus, merchants have more control over how discounts apply to differently priced products, such as adding "equal or lesser value" for discounts like BOGOs. Lastly, Mozu is continuously making usability improvements to the Admin user experience with new filters, streamlined back office order entry, tools for duplicating search rules and improvements in category and discount management.