--- title: Premium Packaging's Role in Sales & Shares description: Unboxing videos are wildly popular forms of user-generated content (UGC) where a custo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-12-59-44-9351-PM-Apr-25-2023-03-01-04-6131-AM-May-01-2023-08-16-12-1413-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Premium Packaging's Role in Sales & Shares ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 29 Jul, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/premium-packagings-role-in-sales-and-shares](mailto:?Body=https://www.websitemagazine.com/ecommerce/premium-packagings-role-in-sales-and-shares) - Link Copied! ![Premium Packaging's Role in Sales & Shares](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-12-59-44-9351-PM-Apr-25-2023-03-01-04-6131-AM-May-01-2023-08-16-12-1413-PM.png) **"Unboxing" videos are wildly popular forms of user-generated content (UGC) where a customer simply records them removing their purchases from boxes. **   Both shoppers and retailers alike appreciate this UGC because it's mutually beneficial. One hand, customers can get a real-life depiction of what an item will look like when they receive it. On the other, retailers have a powerful review of their products that consumers can not only relate to in order to improve conversions, but that can also be used as a means of direct, qualitative feedback to improve the fulfillment of their orders.    Ecommerce marketers would be wise to [encourage shoppers to create unboxing videos](https://www.websitemagazine.com/seo/net-identity-and-social-seo). In reality, however, consumers really have to be self-motivated to do so and that can be nudged through the use of [premium packaging](https://www.websitemagazine.com/social-media/premium-packing-increases-social-shares-may-reduce-returns), which makes shoppers more likely to [share purchases on social media](https://www.websitemagazine.com/social-media/3-tips-to-compete-with-subscription-services-on-social) (whether it's through video or a text or image-based post).    "Creating a unique [branded experience](https://www.websitemagazine.com/ecommerce/a-whale-of-a-fulfillment-strategy) by using packaging that is more than a traditional brown box excites customers," said [Dotcom Distribution](https://dotcomdist.com/) CEO Maria Haggerty. "They like to see personality and branding, which creates a memorable experience for them. Almost half ([49 percent](https://dotcomdist.com/the-ecommerce-experience-what-makes-your-customers-fall-in-love-with-your-brand/)) of consumers say premium packaging gets them more excited about opening a package and 61 percent say it makes the brand seem more upscale."   Haggerty continues, "Not only does it make consumers more excited but they're far more likely to give positive reviews and share a package that is more visually appealing. In fact, 40 percent of online shoppers say branded packaging makes them more likely to recommend a product to friends. It's clear that customers are looking to fellow consumers for validation of brands. Provide a branding experience that delivers premium packaging so that your customers want to rave about their experiences with other consumers."   If ditching the brown box results in more sales and more social shares, isn't it worth a try especially when a priority on customer experience is at an all-time high?   "Nowadays, differentiation and a tailored customer experience helps to build brand experience and increase customer engagement," said Haggerty. "Non-branded, traditional packaging is the status quo. It's what people expect and it doesn't excite them. When you break that mold, you create a new brand image that shows customers you care about what they want to receive. In fact, 34 percent of consumers say the use of branded or gift-like packaging affects their perception of the brand or retailer that shipped the item. Premium packaging is not just about the immediate customer transaction and delivering that product, it positively affects your long-term relationships with customers.    "Most retail brands have limited in-person interactions with customers today because of the increasing preference to fulfill shopping needs digitally, but they still demand a personal experience. So make your customers excited about receiving and opening a product. Deliver packages in a convenient yet engaging way through branded packaging and clear instructions that also encourage them to share their experience." ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Ecommerce [![WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Shopify-vs-WordPress-1-1.jpg) WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/ecommerce/wordpress-vs.-shopify-which-one-to-choose-in-2023) [![Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/happyshopper-1-1.jpg) Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/ecommerce/just-practice-4-steps-to-turn-visitors-into-customers-and-clicks-into-cash) [![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg) The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) [![2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-53-37-0814-PM-Apr-10-2023-01-07-48-8582-PM-1-1.png) 2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/ecommerce/master-list-of-ecommerce-solutions) [![Investing in the Online Fraud Fight](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-16-02-7173-PM-3-3.png) Investing in the Online Fraud Fight](https://www.websitemagazine.com/ecommerce/investing-in-the-online-fraud-fight) [![How to Be Successful on Amazon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazonaa85f88ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-53-06-1544-PM-2-2-2.png) How to Be Successful on Amazon](https://www.websitemagazine.com/ecommerce/how-to-be-successful-on-amazon) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:17:58.433Z", "datePublished" : "2016-07-29T05:00:00.000Z", "headline" : "Premium Packaging's Role in Sales & Shares", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-40-2522-PM-Apr-10-2023-12-59-44-9351-PM-Apr-25-2023-03-01-04-6131-AM-May-01-2023-08-16-12-1413-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/premium-packagings-role-in-sales-and-shares", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Premium Packaging's Role in Sales & Shares", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```