--- title: Pushing Play on Ecommerce Video description: To be successful in today's ecommerce industry, merchants must keep up with the expectations ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-32-09-3595-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Pushing Play on Ecommerce Video ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) 28 Oct, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/pushing-play-on-ecommerce-video](mailto:?Body=https://www.websitemagazine.com/ecommerce/pushing-play-on-ecommerce-video) - Link Copied! ![Pushing Play on Ecommerce Video](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-32-09-3595-PM.png) **To be successful in today's ecommerce industry, merchants must keep up with the expectations of the savviest digital shoppers. Often, these expectations include making the online shopping experience feel more like the traditional shopping experience.**   One way merchants are bridging the gap between on- and offline shopping is by offering videos on product pages. These videos enable consumers to see how products look when being used in real-life, which can ease a customer's hesitation to make a purchase as well as reduce return rates. In addition, video content can help brands rank higher in the search engines, and, since videos are highly sharable, this type of content can also help brands increase their overall audience reach across the Web.    Of course, not all product videos are created the same. While some merchants prefer short videos that simply showoff how a product looks when it is in-use, other merchants prefer longer, more detailed videos that aim to answer any possible customer questions. For some ecommerce video inspiration, check out a few brand examples below:   --- ## **[Toys R Us](https://www.toysrus.com/product/index.jsp?productId=13077175&cp=2255956.2273442.2256398.2440527&parentPage=family)** ** Video Length: 1:26**   **Takeaway:** Toys R Us provides an informational video that quickly highlights the educational benefits of the LeapsterGS Explorer.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/toysrusvideo-4-1-1-1.png?width=630&height=600&name=toysrusvideo-4-1-1-1.png)   --- ## **[White House Black Market](https://www.whitehouseblackmarket.com/store/browse/product.jsp?maxRec=69&pageId=1&productId=570090023&viewAll=&prd=Instantly+Slimming+Dress&subCatId=&color=&fromSearch=&inSeam=&posId=15&catId=cat210002&cat=Dresses++Skirts&onSale=&colorFamily=&maxPg=5&size=)** **Video Length: 0:10**   **Takeaway:** This short video simply shows consumers how this particular garment looks when being worn by a live person.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Whitehousevideo-4-1-1-1.png?width=630&height=450&name=Whitehousevideo-4-1-1-1.png)   --- ## **[Williams-Sonoma](https://www.williams-sonoma.com/products/kitchenaid-artisan-stand-mixer/?pkey=cbakeware-pizza-shop&cm_src=bakeware-pizza-shop||NoFacet-_-NoFacet-_--_-)** **Video Length: 3:10**   **Takeaway:** This video takes consumers behind the scenes, showing them how KitchenAid mixers are produced.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/williamssonomavideo-4-1-1-1.png?width=630&height=450&name=williamssonomavideo-4-1-1-1.png)   The good news is you don't need a brand name like Toys R Us or Williams-Sonoma to implement product videos into an ecommerce site. In fact, the Web is full of video solution providers that online merchants can leverage, including the five platforms below:   ## **[Fluid Retail](https://www.fluidretail.com/solutions-overview/shoppable-video/)** Fluid's Shoppable Video solution is fully portable and works on any site or Facebook page. The solution highlights products and enables consumers to make purchases directly from the videos. In fact, the platform even automatically pauses when a shopper indicates they want to learn more about a product from the video.   ## [KSC Kreate](https://www.ksckreate.com/non-flash_video.html) KSC Kreate's Non-Flash Video Player uses HTML5 to deliver ecommerce videos that are playable on all devices and browsers. Plus, the video player includes a Facebook share button to make it simple for viewers to share their favorite video content with their friends.   ## [Treepodia](https://www.treepodia.com/En/Home/Industries/Retail.html) Treepodia enables retailers to create a video for every product in their catalog with their existing data feed. Moreover, the platform uses multi-variant testing on different video versions for the same product and then automatically presents the highest converting version more frequently. The platform also includes social sharing buttons and an add-to-cart overlay, as well as provides merchants with a Web-based dashboard with video stats and conversion data.   ## [Brightcove](https://www.brightcove.com/en/solutions/online-retail) Retailers can create and deliver product videos that work on every device, thanks to Brightcove. In addition, merchants can include calls-to-action within their videos, as well as expand their audience with Brightcove's social sharing features. It is also important to note that Brightcove enables merchants to sync their product videos to YouTube and offers analytics so that merchants can monitor their videos' performance.   ## [LiveClicker](https://www.liveclicker.com/web/products/solution/interact/) Using LiveClicker, merchants can create and distribute engaging product videos that can include text overlays and in-player transcripts. Furthermore, merchants can add related items (including products and videos) to their LiveClicker videos. The platform comes with social sharing options, can be used to gather shopper feedback and more.   **These are surely not the only ecommerce video solutions available on the 'Net. Which platform has your brand had success with? Let us know in the comment section below.**   ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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