Quiz Time! The Evolving Ecommerce Customer

Technology isn't the only aspect of the ecommerce industry that is evolving - shoppers are too. In fact, online shoppers in 2015 are much more demanding than in years past; not only expecting consistency from retailers across touchpoints, but also anticipating personalized shopping experiences.

Recent data from MyBuys, for example, reveals that 53 percent of consumers say it's important that retailers recognize them as the same person across channels and devices, while 48 percent say they purchase more from retailers that use shopper interests and buying behavior to personalize the customer experience.

Fortunately, there are new tools and strategies being created every day that can help retailers drive conversions and deliver better customer experiences. Web professionals can stay up-to-date with these emerging technology solutions on Website Magazine's Ecommerce Express channel online at /subscribe/".

How much do you know about today's evolving online shopper? Test your knowledge in this month's Quiz Time. Spoiler alert: Answers are given at the bottom of this page.

1. What percentage of consumers shop online at least once a month?

a. 8 percent

b. 27 percent

c. 60 percent

d. 91 percent

2. Which one of the following is considered to be among the top 10 "worst" states for ecommerce fraud?

a. California

b. Mississippi

c. Illinois

d. Utah

3. What percentage of consumers always expect free returns for online purchases?

a. 16 percent

b. 31 percent

c. 72 percent

d. 97 percent

4. How much does the average Canadian shopper spend online annually (in USD)?

a. $1,097

b. $1,503

c. $2,002

d. $2,468

5. What percentage of consumers seek out negative reviews to validate authenticity?

a. 7 percent

b. 34 percent

c. 63 percent

d. 82 percent


1. C   2. B   3. C   4. A   5. D