Shopatron Merchants Win the Tour de Conversion

Allison Howen
by Allison Howen 28 Jul, 2014

Vincenzo Nibali may have won this year's Tour de France, but Shopatron's cycling brands are winning when it comes to conversions.

New data from the ecommerce platform reveals that in 2013, cycling brands powered by Shopatron's cloud-based distributed order management platform saw a 14 percent increase in gross revenue when compared to the previous year. Moreover, cycling brands have increased almost 10 percent year-over-year when it comes to order count and 19 percent in gross revenue in the first half of 2014.

This growth is notable because it represents a steady increase of online cycling sales in an industry where consumers are known for their loyalty to specialized and local shops. That said, since 2001, Shopaton has helped cycling brands excel online by providing technology to strengthen merchants relationship with brand-loyal customers by selling direct, as well as offering technology to drive sales and traffic to local stores, such as ship-from-store fulfillment or in-store pickup.

"Today's empowered shoppers research products online and they want to buy directly from their favorite brands," said Shopatron CEO Ed Stevens. "Cycling brands are beginning to rely on technology to deliver on these customer expectations without alienating local retailers. Shopatron enables consumers to research and buy bicycles, parts and accessories anytime, anywhere while incorporating the personal touch of the independent bike dealer that fulfilled the order."