Shopify Deepens Its Ties with Facebook

Peter Devereaux
by Peter Devereaux 11 Jun, 2015
Shopify Deepens Its Ties with Facebook

While social networks like Facebook and Instagram have nearly mastered user engagement, some are now looking to add to the their repertoire and enter the ecommerce space.

Shopify has announced it is expanding the beta test of enabling its merchants to sell products on Facebook via the social networks' "Buy" call-to-action button.

While a select few are already participating in the solution, new merchants will be able to display and sell their products on users' News Feeds and on Pages without making the user leave the ever-popular social network. Merchants that are invited to participate in the expanded beta test will see a message show up on the home screen in their Shopify account in the coming weeks.

Once users have added the new sales channel to their Shopify account they are able to immediately start posting products, promoting their posts via paid advertising as well as manage their customers and orders that come in via the social network.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.