Some pretty old statistics are frequently quoted about how long a website visitor is willing to wait for a Web page to load and what percentage of users a site will lose for each second they wait.
For example, Akamai reported 10 years ago that sites could lose up to 33 percent of their visitors if the page takes more than 4 seconds to load - fresher data just didn't really exist until now.
Cybersecurity company Imperva recently published a new ecommerce study and survey comparing the views of shoppers and website operators. Imperva found that 62 percent of online shoppers will wait 5 seconds or less for a page to load before they leave. Website operators know this to be true, believing improved page load times will result in an increase in retention and brand loyalty (57 percent) and customer satisfaction (57 percent).
In the next 24 months, 84 percent of website operators plan to make improvements to their website with page load time and server capacity topping their to-do list (see image - click to zoom).
The road to digital heaven is, of course, paid with good intentions though. While the Imperva study indicates operators' plans to increase page load time, they may not understand how to actually reach that goal. For instance, of website operators surveyed, 43 percent say they are generally unfamiliar with load balancing tools. Similarly, 53 percent are relatively unfamiliar with a content delivery network (CDN).
For those who are familiar, many just can't justify the costs of a load balancer or think there is no need (despite thinking decreased page load times will increase customer retention and satisfaction).
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.