--- title: The Key to Negating Shopping Cart Abandonment description: The holiday season has arrived and in order for merchants to maximize their profits they must unders... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_push_cart-Jan-22-2023-11-42-05-8179-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Key to Negating Shopping Cart Abandonment ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [by Derek Schou](https://www.websitemagazine.com/ecommerce/author/derek-schou) 24 Nov, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/the-key-to-negating-shopping-cart-abandonment](mailto:?Body=https://www.websitemagazine.com/ecommerce/the-key-to-negating-shopping-cart-abandonment) - Link Copied! ![The Key to Negating Shopping Cart Abandonment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_push_cart-Jan-22-2023-11-42-05-8179-PM-1-1-1.jpg) **The holiday season has arrived and in order for merchants to maximize their profits they must understand consumer shopping tendencies.** [Visual Website Optimizer](https://vwo.com/?v=3) (VWO), a A/B website testing solution, has announced the release of a new study that examines on the state of the [VWO ecommerce Survey 2014: Trends and Insights to Find and Convert Buyers](https://www.websitemagazine.com/blog/ecommerce-survey-2014)." The study polled more than 1,000 consumers and focuses on the top motivations and deterrents when shopping online. Among the key findings from the study was the importance of retargeting to shoppers in order to complete transactions. In fact, 54 percent of shoppers said they would purchase products left in their cart if they receive an offer with a discounted price. Perhaps even more interestingly, 72 percent of millennials (age 25-34) that were polled stated they would purchase an item that was left in their cart if they received another discounted offer. --- The study also found that the top three reasons for online shopping cart abandonment were unexpected shipping costs (28 percent), the requirement to create a new user account (23 percent) and that consumers were only conducting research instead of looking to purchase (16 percent). "Online shoppers are diverse and constantly changing," said Paras Chopra, CEO and founder, VWO. "Our intention with the report was to enable brands to better understand how people are spending money online, as well as the factors that affect their purchase behavior. In the highly competitive ecommerce marketplace, even a slight marketing misstep can be costly. When armed with consumer intelligence, marketers can insure that they're optimizing their websites and winning the conversion game." ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [Derek Schou](https://www.websitemagazine.com/ecommerce/author/derek-schou) Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. With his diverse skill set and industry experience, Derek is equipped to help businesses achieve their marketing and business goals. - #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Derek Schou", "url" : "https://www.websitemagazine.com/ecommerce/author/derek-schou" }, "dateModified" : "2023-05-01T20:18:41.383Z", "datePublished" : "2014-11-24T06:00:00.000Z", "headline" : "The Key to Negating Shopping Cart Abandonment ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_push_cart-Jan-22-2023-11-42-05-8179-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/the-key-to-negating-shopping-cart-abandonment", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Derek Schou" } ], "headline" : "The Key to Negating Shopping Cart Abandonment", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```