--- title: "TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience" description: "In this month's Top 50, explore solutions that are positioned atop the vast \"customer experience\" management software space." image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/50-Jan-22-2023-11-45-50-5347-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 03 Mar, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/top-50-cem-solutions-measuring-monitoring-optimizing-the-customer-experience](mailto:?Body=https://www.websitemagazine.com/ecommerce/top-50-cem-solutions-measuring-monitoring-optimizing-the-customer-experience) - Link Copied! ![TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/50-Jan-22-2023-11-45-50-5347-PM-1-1-1.jpg) **Customer and user experience management is not easily defined (or understood for that matter). The reason? Not only do 'Net professionals define "experience" differently, but the manner in which its optimization is approached varies greatly as well.** Gartner defines customer experience management (or CEM) as "the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy." That's somewhat of an idealized view of such initiatives, of course, considering that most enterprises are doing whatever is in their power to simply get prospects in the virtual door and prevent their hasty departure, putting off until later those (albeit more meaningful) opportunities to "meet or exceed" customer expectations. What should be clear to those interested in measuring, monitoring and optimizing the user and customer experience is that it often requires significant process change within an enterprise and many technologies to accomplish. That alone may frighten and discourage enterprises from investing more heavily into initiatives of this nature, but the return can be quite substantial. Enterprises that want to derive a benefit from customer experience optimization initiatives must take advantage of all their enterprise's available data and many different third-party technologies simultaneously in order to offer better, more personalized, interactions and stronger, more reliable relationships. That includes concentrating efforts on gathering customer feedback, establishing an ongoing commitment to developing and improving both digital and traditional channels, continually seeking opportunities to transform data into useful insights (in real-time), creating more valuable content based on those insights gathered and making it actionable across the enterprise - from the C-suite to front-line support representatives. In this month's Top 50 at Website Magazine, explore solutions that are positioned atop the vast "customer experience" management software space. Readers will find solutions for customer feedback, Web analytics and predictive marketing, as well as systems designed from the virtual ground up to help enterprises optimize the digital experience on behalf of their users. 1. Google.com 2. Adobe.com 3. Zendesk.com 4. IBM.com 5. HubSpot.com 6. SurveyMonkey.com 7. Qualtrics.com 8. Freshdesk.com 9. SiteSpect.com 10. Optimove.com 11. Desk.com 12. SAS.com 13. Kissmetrics.com 14. Medallia.com 15. Hotjar.com 16. UsabilityTools.com 17. OpinionLab.com 18. Unbounce.com 19. Mixpanel.com 20. Clicky.com 21. Optimizely.com 22. ResponseTek.com 23. CrazyEgg.com 24. Oracle.com 25. Custora.com 26. Clarabridge.com 27. VWO.com 28. SDL.com 29. Foresee.com 30. Segment.com 31. SellerLabs.com 32. Sailthru.com 33. Clicktale.com 34. InMoment.com 35. HeapAnalytics.com 36. UserZoom.com 37. GoSquared.com 38. RJMetrics.com 39. Alteryx.com 40. Satmetrix.com 41. Webtrends.com 42. Radius.com 43. Qualaroo.com 44. LiveOps.com 45. Nice.com 46. Selligent.com 47. Nextopia.com 48. Kampyle.com 49. Keen.io 50. Monetate.com --- #### 5 Clever Ways to Optimize the Web Experience Improving consumers' experience doesn't need to be a burden; discover some fun, creative and clever ways to optimize the digital experience, [here](https://www.websitemagazine.com/marketing/clever-ways-to-optimize-the-web-experience-for-conversion).  --- ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Ecommerce [![WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Shopify-vs-WordPress-1-1.jpg) WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/ecommerce/wordpress-vs.-shopify-which-one-to-choose-in-2023) [![Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/happyshopper-1-1.jpg) Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/ecommerce/just-practice-4-steps-to-turn-visitors-into-customers-and-clicks-into-cash) [![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg) The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) [![2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-53-37-0814-PM-Apr-10-2023-01-07-48-8582-PM-1-1.png) 2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/ecommerce/master-list-of-ecommerce-solutions) [![Investing in the Online Fraud Fight](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-16-02-7173-PM-3-3.png) Investing in the Online Fraud Fight](https://www.websitemagazine.com/ecommerce/investing-in-the-online-fraud-fight) [![How to Be Successful on Amazon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazonaa85f88ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-53-06-1544-PM-2-2-2.png) How to Be Successful on Amazon](https://www.websitemagazine.com/ecommerce/how-to-be-successful-on-amazon) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/ecommerce/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:25:49.578Z", "datePublished" : "2017-03-03T06:00:00.000Z", "headline" : "TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/50-Jan-22-2023-11-45-50-5347-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/top-50-cem-solutions-measuring-monitoring-optimizing-the-customer-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```