For digital enterprises to have a successful 2015 they will need the right technology solutions in place; increasingly, that means deploying, and taking better advantage of, marketing and sales automation platforms.
Now an integral part of the virtual business software world, marketing and sales automation solutions combine activities related to CRM, email, content management, search engine optimization, lead scoring, advertising and analytics. These holistic systems can be (and are with greater frequency) used to dramatically improve response rates by delivering the most relevant and timely messaging to prospects as well as a businesses' existing clientele. Those that have invested in these solutions have already reaped the many rewards.
According to Forrester Research, B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10 percent ("The Forrester Wave Lead-To-Revenue Management Platform Vendors," 2014). What's more, the Aberdeen Group's "Marketing Lead Management Report" revealed that companies using marketing automation solutions see 53 percent higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth that is 3.1 percent higher than non-users. So why aren't more enterprises taking advantage of these powerful systems?
The problem may just be that there are hundreds of marketing automation solutions on the market today, which can make deciding which option is right for a business challenging. What's more, 85 percent of B2B marketers using these platforms in 2014 felt that they were not using them to their full potential (SiriusDecisions - "Increasing Adoption of Marketing Automation Platforms," 2014), indicating that greater buy-in from the C-Suite is required.
In this installment of Top50, Website Magazine has assembled a list of the most popular marketing automation systems on the market today. While there are hundreds of vendors, many specializing in different aspects of the digital experience, those listed here are making a name for themselves on the 'Net, and Web professionals like you would be wise to keep track of their progress in 2015 and beyond.
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As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.