When you read about website development, most of the advice is about content development, graphic design, and analytics, but for ecommerce websites, this isn't quite enough. To close the sale, you need to inspire trust in your customers, based not just on your product, but also on the mechanics of your page. No one wants to enter their credit card information on a site that seems prone to breaches, and buyers today are more knowledgeable than ever about the warning signs.
How can you signal that your website is secure so that buyers feel confident working with you? The lockdown needs to happen on several levels. Here are four ecommerce security trends, both proven and emerging, expected to dominate in 2018.
The most basic thing you can do to make sure your ecommerce website is secure to regularly update your page. That means you should regularly check any website themes and plug-ins, though major server updates are handled by your host. If you use any custom code, you'll also need to update that manually.
Older themes and plug-ins are highly vulnerable to attack, so if you notice that the developer hasn't released an update recently, you might choose to swap it out for a more current option. It's a pain to give up a design or tool you like, but it's worth it to secure your site - and there's almost certainly an equivalent out there.
An added note: if you're not sure if there's a security gap in your site, programs like Patchman offer automatic vulnerability patches for several major hosting platforms. These programs are an ideal way to secure your site without giving up your existing design choices. It also circumvents the need to grapple with site security on your own.
Secure Across The Board
Most every Internet user has experienced a security alert - a pop-up signaling that a website might not be safe to use - and these alerts are becoming more common. That's because websites today are expected to keep their security certificate up to date, and not just on the payment page.
Websites are expected to be secure across the board, using HTTPS hosting with an SSL certificate. You can acquire this certification from several sources, but wherever your SSL certificate comes from, the modern shopper knows to look for it.
One way to get your SSL certificate is to buy it from your site host; when using an ecommerce or premium site builder, SSL certificates are typically included automatically. Shopify, for example, offers free SSL certificates to ecommerce users and added fraud support, while GoDaddy and Weebly both offer SSL certificates for business and ecommerce plans. If you aren't on an ecommerce plan, though, you should still consider paying for HTTPS hosting, as sites without this security have a higher bounce rate than those with one.
Storing credit card data - it's a prime example of how, as a culture, we privilege convenience over security. Well, 2018 is the year you should do away with that. By eliminating sensitive data storage options, you eliminate a key ecommerce threat, that of the security breach.
The strange thing about data storage, specifically about how common it is, is that it's forbidden by payment card industry (PCI) standards. By saving this data, you're already compromising your fraud protections and making your company subject to significant fines. Yes, it's annoying to customers to enter credit card information every time they make a purchase, but it's certainly better than losing that data to hackers.
Everyone is speculating about "the blockchain" right now, primarily in conjunction with Bitcoin and other cryptocurrencies. What most don't understand is that blockchain is a process, not an object. Originally devised as a form of secure identity management and transaction processing outside of financial institutions, it will soon be an option for ecommerce identity verification. By using blockchain technology, your site will be able to eliminate hacking threats, and we can expect a widespread beta version of this technology in the next few years.
Securing your website is absolutely critical to ecommerce success and isn't a one-step process. By embracing a multi-front defense strategy, you build necessary trust with customers and protect your reputation. Security is an investment worth making.
Larry Alton is a multi-talented professional with a diverse background in writing, sales, marketing, and account management. He has a wealth of knowledge in digital marketing and a passion for e-commerce, SEO, social media, conversion rate optimization, and creative digital design. In addition to his expertise in digital marketing, Larry also actively invests in real estate and is passionate about this field. His writing has been featured in prominent publications such as Inc.com, Entrepreneur.com, and TechCrunch, as well as Business.com and TheNextWeb.com. With a proven track record in both the digital marketing and writing industries, Larry is a valuable asset to any organization.