Conversion Conference - It's all about the conversion

If you're interested in getting more leads and sales from the visitor traffic you are receiving (and who isn't?) you need to focus on conversion. An excellent way to jumpstart that process is to attend Conversion Conference, an event dedicated to helping marketers master conversion and learn from the industry's leading authorities. I spoke with conference organizer, landing page optimization expert and Website Magazine contributor Tim Ash about the upcoming conference.

If you're interested in attending Conversion Conference, the early bird deadline is April 15th. Save $100 and use promo code "CCW549" during registration.  

- What is Conversion Conference and why did you create it?
Conversion Conference is an ongoing conference series focused exclusively on increasing online conversion rates. Until we organized the conference, conversion was simply a side topic at other events. I always felt that this was a bit backward - having an efficient landing page or website should be at the core of online marketing activities. I am thrilled that conversion now has a home! The event is co-located with the established eMetrics Marketing Optimization Summit and will be in San Jose May 4-5th, and Washington D.C. October 5-6th. The German Conference in Hamburg in late October is also the first of several planned international events.

- Tell Website Magazine Readers about what they can expect from attending Conversion Conference.
We have two full days with 26 sessions and three terrific keynotes by myself, and the superstars of Web usability Bryan Eisenberg and Jakob Nielsen. The sessions are all very practical with a lot of actionable takeaways. There will be birds-of-a-feather seating during lunch as well as networking mixers at the close of each day. The expo hall will feature the leading companies in online marketing automation and services and is open for free for people who pre-register for an expo-only pass. On the evening of May 4th the fun-loving folks from will produce the Conversion Bash party for all paid Conversion Conference and eMetrics attendees - guaranteed to be a great time!

- There are four conference "tracks" - which attendees should take what tracks and why?
There are two solid half-day afternoon workshops before the conference and four tracks: persuasion, hands-on, best-practices, and testing. The persuasion track focuses on copywriting, visual design, and the psychology of influencing people to act. The hands-on track will feature live landing page critiques, and the ability to ask your questions directly during expert open-mic panels. The best-practices track offers a wide variety of specialized conversion applications ranging from SEO, PPC, e-mail, mobile, ecommerce catalogs, and lead generation. The testing track is designed for people who want to conduct landing page optimization tests and covers split testing basics, and advanced topics like multivariate testing and personalization of content.

- If you had to choose a few "can't miss" sessions, what would they be?

That's a tough question. I have had the luxury of picking from a deep field of very knowledgeable people as speakers and they are all very solid. I think that you should construct your experience of the conference by picking by the topics that interest you - you will not be disappointed with any of the sessions.