Google announced the international availability of rich snippets on the Webmaster Central Blog this week. For those unfamiliar with rich snippets, they enable you to include additional data form your site in search results. That got your attention, didn't it?
Documentation is now published on how to mark up sites correctly in several languages include simplied and traditional Chinese, Czech, Dutch, French, German, Polish, and many others (including English).
Different types of rich snippets are currently supported including profiles of people, reviews, videos, events, and recipes. Google has provided a very handy testing tool which lets you validate your markup to make sure results are shown the way you want them.
Before you rush off and retool your site to include rich snippets, know that Google will be taking a "gradual approach" to surface the data - meaning there is no guarantee that the rich snippets you include will be shown on the SERP's.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.