User reviews can happen anywhere, but there are three websites that consumers overwhelmingly flock to and trust for recommendations.
These networks also cater to business needs with tools to add, update and enhance listings, as well as engage in online conversations in meaningful and productive ways. Here are some proactive ways for how merchants can tackle the "Big 3" user-review sites and protect their brands and grow their businesses in the process.
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.