When customers interact with a brand on multiple channels, those customer tend to spend more. That rather obvious realization, of course, has driven significant investment in omnichannel to date and it only stands to increase in the future.
If your company is keen on making the most of their customer's buying/purchasing power (and why wouldn't they be), it is essential to know how to optimize a digital experience (specifically an ecommerce experience) where touching multiple channels is increasingly the norm.
Andy Peebler, general manager of West Region Business Development for
CloudCraze, an enterprise-class B2B commerce platform built natively on Salesforce, shared some practical insights on what he believes makes some buyers so valuable and what today's B2B brands can do about it.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.