Marketing in the Amazon Age

Pete Prestipino
by Pete Prestipino 16 Jan, 2023
Marketing in the Amazon Age
Performance marketing agency Performics has released a marketing platform for the Amazon age. 

The solution, named Caiman, is designed for marketers running Amazon search advertising campaigns and provides daily keyword-level campaign data that is pulled from a direct data feed from Amazon. Caiman will enable Performics teams to extract data that can be used in bid optimization, budget and targeting, in order to help their clients increase sales on the Web world's largest marketplace - Amazon.

Performics currently buys and optimizes Amazon marketplace ads for over 50 clients globally. Performics is a preferred Amazon partner and was the first agency to receive a direct feed of clients' data from Amazon, which populates Caiman.

"Brand discovery and purchase behaviors have moved far beyond 'traditional' search engines, with Amazon being a prime example. This new landscape requires a new approach for marketers-an approach that includes strategy and technology for engaging searchers on commerce marketplaces like Amazon. Performics' Caiman technology makes clients' Amazon marketing investments more effective and efficient by enabling algorithmic optimization of Amazon campaigns using daily user data." 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.