See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful articles, industry happenings and practical guidance to accelerate your digital success.
Strong Growth Ahead for Mobile Video Mobile video viewing continues to see steady growth, rising 9.8% year-on-year in Q2 with plays accounting for 62% of all online videos, according to Ooyala. Worldwide, smartphones for the first time accounted for a majority of video starts.
Chrome Expands Ad Blocker Capabilities Abusive experiences are the next target for Chrome's ad blocker, which will go into action next month and will keep sites from advertising on Chrome if ads that don't meet the standards of the Coalition for Better Ads show up more than one time in 40 on a page.
Augmented Reality Catches on With Brands AR is breaking out of the game category and catching on in a big way with brands and tech companies including Red Bull and Adidas, two companies currently using AR hoping to capitalize on the potential ofthe technology which exists on more than 2 billion smartphones.
3 Ways to Avoid Bias in Machine Learning "
At this moment in history it's impossible not to see the problems that arise from human bias. Now magnify that by compute and you start to get a sense for just how dangerous human bias via machine learning can be."
Start Using the Right Data for Personalization Developing customer loyalty provides a foundation for business growth, and data make possible the personalized digital marketing that is key to that goal. What types of data can be used for targeted marketing--contextual, demographic and behavioral -- as well as the data that can be gleaned from websites, email and mobile apps?
Cookie-Based Marketing Misses the Mark Research by Thunder Experience Cloud suggests cookie-based marketing often estimates unique reach at 101% more than reality, underestimates frequency by half and leads to 18% fewer conversions from ads.
The Psychological Triggers That Drive Social Sharing Consumers share content on social media because they are psychologically driven to be helpful, to boost their reputation, to be seen as cutting edge, to obtain validation, to build emotional connections or to be viewed as discerning, according to research by The New York Times' Customer Insight Group.
How an Analytics Culture Drives Results The importance of developing an analytics culture and addressing the associated challengesin building those cultures is becoming clear. Findings from a recent study reveal financial and organizational advantages for companies that are mastering measurement and analytics compared to those that are just starting or developing such programs.
10 Percent of Jobs WIll Be Lost to Automation Robotic process automation (RPA) and artificial intelligence (AI) will create digital workers - software that automates tasks traditionally performed by humans - for more than 40 percent of companies next year, and a full one-tenth of future startups will employ more digital workers than human ones.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.