Next to acquiring website visitors, conversion is the most important goal for Internet professionals. While much of the optimizaton in the past has been manual modifications based on best guesses, there are many tools available that aid in improving conversion.
Case in point, Vertster, which just announced the launch of a new version of their website conversion optimization tool. The solution enables webmasters/marketers to test messages, images, page structure, pricing and hundreds of other variables.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.