Expand Brand Reach With New PR Distribution Tools

Allison Howen
by Allison Howen 03 May, 2012

PRWeb has launched three new distribution enhancements that will help its clients increase their visibility on the Web.

The news distribution service's enhancements include 200 new local distribution partners, a partnership with some of the Web's top financial websites and new social sharing features. The improvements apply to users of PRWeb and are available to Vocus customers that are using the Vocus PR Suite or the Vocus Marketing Suite.

Local Distribution
Reaching a local audience is becoming more important than ever, so in order to improve local distribution of news releases, PRWeb partnered with leading media organizations and added 200 local media sites to its distribution network. Businesses can now distribute their news to the readers of influential local sites such as the San Francisco Chronicle, which receives 12 million unique monthly visitors, and the Houston Chronicle, which receives 7.5 million unique monthly visitors. These new partnerships can provide businesses with the ability to reach a more targeted and relevant audience.

Financial Distribution
PRWeb has partnered with some of the Web's top financial websites including Bloomberg, MarketWatch, MSN Money, Yahoo! Finance, Reuters and CNN Money. The partnerships enable businesses to distribute news to these financial websites, which helps provide greater exposure to businesses that need to reach this specific type of audience.

Social Sharing
The new features enable businesses to showcase their Twitter, Facebook and LinkedIn profiles in news releases, which will help them build their networks. Additionally, an improvement to the service's TweetIt feature enables businesses to increase their visibility by publishing their news to Facebook and LinkedIn. Furthermore, more prominent social sharing buttons encourage readers to share businesses' stories with their own networks.

"PRWeb has become the most popular news release service for online visibility," says You Mon Tsang, Senior Vice President of Products at Vocus. "These new enhancements make PRWeb the most social of all the major services and give businesses access to even more local and financial Web properties to reach their customers."