To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics into consideration as they execute their campaigns and strategies.
That is difficult to accomplish manually, of course, hence the rise of automated offerings that are able to fill the need.
AI-based marketing platform DemandJump, for example, recently released a solution that "maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords" are best at driving qualified traffic and revenue for brands.
Leveraging customer data, competitive intelligence, prescriptive analytics and attribution (based on more than 170 points of data for every event and pageview), the new Traffic Cloud solution provides rather unprecedented visibility into a brand's competitive digital ecosystem. Essentially, this is AI that provides marketers with insights into Web traffic patterns how they can outmaneuver their competition when it comes to optimizing content marketing, affiliate marketing, even paid search and display campaigns.
"More than ever before, today's marketing teams are strained for time, team and budget and now being held accountable for delivering traffic and revenue...Yet they still only have access to silo based retention tools, historical looking analytics, last click attribution and 20 percent visibility into their actual ecosystem," said Christopher Day, co-founder and CEO of DemandJump.
"Until Traffic Cloud, there was no place for marketers to get truly prescriptive analytics and holistic cross channel attribution overlaid with their actual competitive ecosystem. By using AI, we can equip marketers with the knowledge of how to outmaneuver their competition."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.