Sometimes Simplicity Saves the Day

Linc Wonham
by Linc Wonham 06 Oct, 2011

The death of Apple co-founder Steve Jobs has cast a pall over the technology industry that he helped create. Arguably the greatest innovator of his generation, the products that his company introduced during his lifetime have dramatically changed the world in which we live.


What is often overlooked, however, is Jobs' impact on the design community. Never formally trained in that area, he possessed the rare ability to know what would appeal to the masses better than any of his peers did. His commitment to elegance and usability has had a profound effect on the way people view consumer goods today.


Sleek and simple was Jobs' philosophy when it came to design, and also one of the greatest contributions from a man who made many of them.


"That's been one of my mantras," he once said. "Focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."


One of the greatest challenges for today's designers is finding the clarity to keep things simple. In tribute of someone who accomplished the feat time and time again, below are ten reminders of how a sleek and simple Web design can speak volumes without shouting into the ears of users.





When your brand and products scream excellence the way Google's do, this is all you need.



A slightly different approach, but still very sleek and simple.



A recent redesign has helped to create a new image for this Web property.



If there's any chance you forget what you're looking for, Nike quickly kicks that notion to the curb.



This design is all business, which is highly appropriate.



The Sum
A simple yet powerful homepage from, unsurprisingly, a successful Web design firm.



Simplicity doesn't necessarily have to be subtle.



Nine West
The most important text practically jumps off the screen.



Just Dot
In conclusion, keeping it simple can make both life and business far less complicated.