Spreebird Stretching its Virtual Wings

Local.com's Spreebird recently announced that its daily deal service now features a deal ranking technology which evaluates a user's location and purchase history in order to personalize the ranking.

"Our deal ranking algorithm offers a better way for local businesses to connect with targeted consumers," said Malcolm Lewis, senior vice president and general manager, social buying, Local Corporation. "By maximizing the chances that a user sees a deal they like at the top of the page, they're more likely to click the 'Buy' button - a win-win for both consumers and businesses," said Lewis.

Spreebird users will also now see their favorite school or non-profit at the top of every page. Through its Community rewards program, Spreedbird gives 10 percent of its deal profits to users preferred charity/nonprofit and has already donated more than $650,000.