The Case of Disappearing App Users

App installs can provide false hope to application developers. Sure, app installs indicate there was an initial interest in what the application offers, but more telling numbers are usage and deletion rates.

These metrics as success indicators, however, don't paint a rosy picture. In fact, 23 percent of users abandon an app after the initial install (see below). With 36 apps installed on an average user's mobile device, it's no wonder we all download and delete so often. To combat this issue, AppLift provides the following advice: