--- title: You're Just Not Ready (Yet) for Cognitive Computing description: 64 percent of CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-Apr-10-2023-01-24-04-5568-PM-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # You're Just Not Ready (Yet) for Cognitive Computing ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 05 Sep, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/youre-just-not-ready-yet-for-cognitive-computing](mailto:?Body=https://www.websitemagazine.com/marketing/youre-just-not-ready-yet-for-cognitive-computing) - Link Copied! ![You're Just Not Ready (Yet) for Cognitive Computing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-Apr-10-2023-01-24-04-5568-PM-3-3.png) **Nearly two-thirds - 64 percent - of CMOs and sales leaders believe their industries will be ready to adopt "cognitive" technologies in the next three years according to a recently study from IBM.**   *Cognitive technologies (e.g., cognitive computing) provide an opportunity to understand and reason vast amounts of both structured and unstructured data (including sound and images) in much the same way humans do - through reasoning, learning and interaction.*   According to the new [IBM Institute for Business Value (IBV) study](https://www-935.ibm.com/services/us/gbs/thoughtleadership/cognitivemarketingsales), " *From data deluge to intelligent insights: Adopting cognitive computing to unlock value for marketing and sales*," while both CMOs and heads of sales agreed that "customer satisfaction" is the number one value driver for adopting cognitive solutions many of those surveyed say they aren't sure their organizations are currently set up to make a successful transition.   While traditional analytics can provide data for businesses to draw insights from, cognitive computing (such as IBM Watson) can more easily predict outcomes and turns those insights into actionable recommendations, which can impact real business decisions. The problem, as illustrated in the IBM survey, is that only 24 percent of those surveyed believe they have a strategy in place to implement these technologies today.   For surveyed CMOs, they expect the real advantage of cognitive lies in two key areas: improved customer experience and financial results - including increased financial yields and improved ability to identify marketing ROI. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:35:15.633Z", "datePublished" : "2017-09-05T05:00:00.000Z", "headline" : "You're Just Not Ready (Yet) for Cognitive Computing", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-Apr-10-2023-01-24-04-5568-PM-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/youre-just-not-ready-yet-for-cognitive-computing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "You're Just Not Ready (Yet) for Cognitive Computing", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```