--- title: Are Social Referrals Driving 30% of YOUR Traffic? description: Social media is many things - but it has not traditionally/historically been a steady source of traf... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Jan-23-2023-02-22-53-5486-PM-Apr-10-2023-01-46-40-0415-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Are Social Referrals Driving 30% of YOUR Traffic? ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 28 Jan, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/are-social-referrals-driving-30-of-your-traffic](mailto:?Body=https://www.websitemagazine.com/social-media/are-social-referrals-driving-30-of-your-traffic) - Link Copied! ![Are Social Referrals Driving 30% of YOUR Traffic?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Jan-23-2023-02-22-53-5486-PM-Apr-10-2023-01-46-40-0415-PM-1-1.png) **Social media is many things - but it has not traditionally/historically been a steady source of traffic for websites. This seems to be changing at least according to one new report. **   Shareaholic just released its Social Media Traffic Report and for many it confirms that the shift from search to social has reached a point that it will be difficult to ignore moving forward. The data reveals that the top eight social networks drove 31.24 percent of overall traffic to sites in Dec. 2014, up from 22.71 percent the same time last year.    What's the reason for shift? Shareaholic's Danny Wong suggested that "Over the years (and in 2014, especially), our media consumption habits have changed dramatically. We rely less on homepages and search engines, discovering news pertinent to us through social media and direct messaging on mobile apps."   It's tough to deny the influence of social media today, but it's equally difficult to believe that Facebook and its competitors are managing to drive such a significant volume of traffic - unless that's the primary way traffic is generated (as is probably the case with Shareaholic users).    --- --- ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/shareaholic-smtr-2-1-1-1.jpg?width=691&height=428&name=shareaholic-smtr-2-1-1-1.jpg)   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:27:48.503Z", "datePublished" : "2015-01-28T06:00:00.000Z", "headline" : "Are Social Referrals Driving 30% of YOUR Traffic?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Jan-23-2023-02-22-53-5486-PM-Apr-10-2023-01-46-40-0415-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/are-social-referrals-driving-30-of-your-traffic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Are Social Referrals Driving 30% of YOUR Traffic?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```