It is always important to reflect on the past and take note of successes in order to avoid failure in the future.
As 2011 fades away, it is time to reflect on some of the year's biggest trends, one being social media. Although it was the birth year of Google+, Facebook still remains the king of social networks and social media marketing.
So, with the days of 2011 coming to a close, let's take a look at some of the best Facebook brand pages of the past year:
With more than 48.2 million fans, this page is one of the most liked brand pages on Facebook. The brand page features top videos in various genres, but the point of difference is a feature that allows fans to search for videos without leaving Facebook. How can you not "like" it - it is a social network inside of another social network!
As one of the most successful brands in the world, it is no surprise that Coca-Cola is successful on Facebook, too - with more than 36.4 million likes. The landing page of this brand is something to take note of. It makes it very easy for fans to access Coca-Cola content, including links to its Twitter, YouTube and Flickr pages, as well as links to fan highlights. Moreover, fans can even make a donatation to save the polar bears through a link on the landing page, which has already racked up more than $92,000 in donations.
As if you needed a reason to "like" Oreos, the brand's Facebook page gives you one. The page has more than 23.6 million fans and includes many interactive aspects, such as the "Birthday of the Day" feature, Oreo commercials, recipes, coupons and even "Say it with Oreo," which allows fans to post Oreo pictures and messages on their friends' walls. These fun and interactive apps are a great way to entice new fans and customers.
There is no doubt that this brand page wins the most colorful design award, but with a slogan like "taste the rainbow", how couldn't the Skittles Facebook brand page feature an eye-catching splash of hues? Skittles has more than 19.6 million likes on Facebook, and features pictures, advertisements, videos and witty posts. By not saturating a fan's newsfeed with promotions, brands can keep social media social, and are likely to have engaged consumers that more frequently comment and like posts.
Best Buy currently has more than 5.5 million fans on Facebook. The brand's page includes polls, sales, pictures, and apps such as the holiday fun app, a gaming app and an interactive deal app. By providing a deal section on a Facebook brand page, consumers have no need to search for deals anywhere else.
If you aren't already one of our more than 40,000 fans on Facebook, now is the time to hit the like button. Our Facebook page features all of our top stories, promotions, contests and more. And if you already like us on Facebook, why not follow us on Twitter too?
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver