Bigcommerce Unveils Automated Product Ads for Social

Allison Howen
by Allison Howen 12 Aug, 2015

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks.

The Bigcommerce advertising platform is built in partnership with Boostable, and offers native support for product ads on Facebook and Twitter. In fact, brands can leverage the platform to quickly create, launch and automatically optimize product ads on Facebook and Twitter. What's more, the platform provides users with tools to attract and retain new customers as well as enables users to manage multiple marketing campaigns from a single, unified dashboard. Users can also maximize marketing investments and increase revenues via automated audience targeting, bidding and optimization. Plus, the platform offers integrated reports to help users improve their return on investment (ROI) from marketing investments.

"The global reach of social platforms like Facebook and Twitter present a massive opportunity for our merchants to promote their products and attract new customers," said Tim Schulz, chief product officer for Bigcommerce. "This unique, integrated advertising solution is an example of how we continue to invest in building the industry's best platform for merchant success with a comprehensive set of tools designed to help our clients grow and scale their business."

It is important to note that product ads are now integrated into the client experience for new Bigcommerce merchants and available to all U.S.-based clients through the Bigcommerce Marketplace. That said, advertising purchased through the platform is subject to a 20 percent service fee.

"We're excited for the launch of Bigcommerce's ad platform," said Russ Laraway, head of SMB at Twitter. "It will without a doubt enable advertisers of all sizes and verticals to more efficiently manage and optimize their campaigns on Twitter."