Create a Social Impact with Email

Allison Howen
by Allison Howen 27 Jul, 2012

Although email still might be the king of marketing, a little help from social media could turn a newsletter into viral, must share content.

This is why small business email marketing provider GetResponse released new enhancements to its services, which allow email marketers to encourage social sharing as well as monitor the buzz of their campaign messages. 

"Our vision was to take the guesswork out of social sharing," says Simon Grabowski, GetResponse founder and CEO. "Now marketers can easily add social share buttons to their newsletters, then track social reactions and engagement."

The social sharing buttons are available in the Email Creator interface, and include Facebook, Twitter, LinkedIn, Google+ and Pinterest. The buttons can be added to newsletters via drag and drop functionality, and require no additional configuration from marketers.

Once emails are sent out, marketers can track the social interactions of their campaigns through social sharing statistics - which are located in a tab inside of the Email Analytics. The sharing metrics include graphs and charts that provide insights into the level of engagement in each social channel. Reader reactions are also measured, such as tweets, likes, pins, +1's, LinkedIn shares, retweets, re-likes and comments.

These new social sharing features enable email marketers to identify and target their brand's most engaged social networks, so that they can optimize future marketing campaigns to these channels. Additionally, the Social Sharing tools are currently available for all GetResponse accounts. 

"Email marketers have an ongoing need to expand into new, profitable markets," says Grabowski. "Social Sharing enables them to identify and target those markets with pinpoint accuracy."