Deeper Social Integration Arrives for Brandlive

Brandlive, a web-based service that builds and curates live events, has announced the general availability of its Advanced Social Integration module.

The new module (which essentially enables brands to  combine live streaming video and product merchandising with interactions on Facebook, Twitter and Instagram) consists of three components: social post integration (which gives brands the ability to integrate Twitter and Instagram posts in their live interactive video events), live video on Facebook (which enables brands to place live video on their Facebook page) and social login for live video events (which provides tha ability for consumers to register for Brandlive-based events using their Facebook or Google+ account).

"Live interaction between a brand's product experts and consumers has been a key component of the Brandlive platform from the beginning. Our new Advanced Social Integration module makes it easy to connect that experience to large social networks," said Brandlive CEO Fritz Brumder. "This opens up numerous possibilities for brands and retailers to combine the reach of social media with our highly engaging live video and product merchandising experience."