Generational Differences in Social Video Viewing

Online video solution Brightcove has released research that reveals some rather interesting insights into the social video viewing differences of various generations.

The survey showed that 74 percent of consumers connect watching a video on social media and their purchasing decision making process.

Brightcove also revealed some rather interesting generational differences when it came to social view viewing habits, branded video engagement and social video conversion.

Highlights from the study, available here, include:

+ When asked about their trust in video sources, 18-25 year olds said they were more likely to trust video from influencers and vloggers (49 percent more likely to trust) than from brands (40 percent) or publishers (44 percent)

+ 26-34 year olds are the most likely to connect watching a social video and their purchase decision making process - 84% said that social videos have an impact (versus an average of 74 percent)

+ One in three 55+ year olds (30 percent) had made a purchase as a result of watching a brand video on social media