Images Increase Facebook Engagement

Allison Howen
by Allison Howen 01 Aug, 2012

If your looking to increase engagement on Facebook, you might want to start posting more images - at least according to a recent study from marketing firm Performics.

The Life on Demand study shows that 44 percent of consumers are likely to engage with branded content that contains images, followed by 40 percent who claim they are likely to engage with status updates and 37 percent who are likely to engage with videos.

The study also reveals some consumer insights regarding social login. The insights show that only 22 percent of respondents claim to login to accounts with a social profile either frequently or always, while more than half of respondents do so occasionally or rarely. Additionally, 84 percent of respondents prefer signing into other sites with Facebook, while only 8 percent prefer Twitter.

Other statistics found that 33 percent of people are the most likely to respond to brand offers when they are reposted by a friend, while 27 percent are the most likely to respond to an offer on the brand's page, 25 percent will do so from the newsfeed, and 20 percent are likely to respond to offers from a social advertisement.

Check out the study's engagement stats below: